🚀 SpicyTool – Go-To-Market Strategy (2026–2028+)
🎯 Current Position (2026)
SpicyTool has validated its beachhead in mid-sized brokerages operating in deregulated LATAM markets.
Current metrics (Q1 2026):
- 80 active brokers
- $9.5K MRR
- 5% monthly churn
- MVP launched < 12 months ago
- Founder-led sales engine
This confirms:
- Brokers pay to control demand
- Revenue positioning outperforms CRM messaging
- Retention is strong for an early-stage vertical SaaS
📍 Phase 1 – Broker Expansion (2026)
Objective: Scale broker adoption across core LATAM markets and formalize repeatable GTM.
ICP (validated):